Collective Thinking – Collective Working (1.2)

Strategy& Development

Before 2050 – For happy companies and happy employees: Transform the business processes from scratch

How do the companies become happy or happier? If we ask this question to three-letter abbreviations BOD, CEO, CFO’s, they probably say that a health growth and sustainable profit makes companies happy. Even though they do need to be “green” from now on to be seen a happy company, they have just learned how to manage the current generation. Their challenge is how to manage and at the same time make upcoming generations happy at work.

What is happiness for an employee? To get more salary? To be Promoted? To get appreciation from their accomplished projects? To have more responsibility at work? Or social projects itself make the new generations more happy?

Corporate entrepreneurship concept has just involved to some of the company’s job definitions. Companies still told that they do and would like to recruit entrepreneur minded, different thinker and skilled to share different views candidates. But they afraid to recruit these kind of people! Why do they afraid? They afraid not to have hold them in the company, after giving what they need to make themselves, employees and the company better. And make them happier…

In the past, and most of the cases today, companies act the way they would like to act with limited thinking of their employees. For sure what could the employees say about? Think about Netas, Turkey moved their office from Umraniye to Gebze. They told their employees that they will not move far from 10 Km away from their current office in Umraniye. It is around 30 km away from Umraniye office. Turkcell Global Bilgi also moved their office to Ümraniye area, next to 0-2 Highway.


Collective Thinking – Collective Working

In today’s employees, even the new bees, they would like to be listened, and to be trusted that they could achieve anything if given a chance. They want this without no or no significant experience before.


It sounds very weird to many of you right? Give yourself a minute and try to feel this motivation again. If you still have hard time to understand, I suggest you to stop using Twitter, Facebook, YouTube and Whatsup immediately -hope you know what I mean- . So far as you have employees who would like to have more responsibility and quality feedback, which have new ideas and willing to try the untested, it would be extremley difficult for you to manage these sorts of people with your current skill set. A quick note here for the managers, directors and gm’s… We are not talking about the years we spend on business life.

The misleading statements that made by the stranded executives could be listed below:

  • I have been working for this company for so long time. Naturally I know the best for the company
  • It is not possible to implement these ideas here. It is impossible
  • My direct reports should do whatever I need them to do. We do not need anything more
  • I am facing new ideas and suggestions very often from them. I do want them to do what I want. I am the brain here
  • They object to my idea and project plans. They do not fit to this company culture
  • At the end of the day, we are the just an employee of the company. No need to talk any risk
  • I ignore this kind of people in my team. And make them not visible and comment bad about them. They will understand who I am


Whereas my research called “collective thinking” will reduce the importance of vertical and matrix organisation structures, yet will increase the reputation and need of knowledge, thinking and idea creation processes. The collective thinking is a new working form where the employees put their corporate positions put on a side and contribute the project equally, thinking and talking independently without falling into the hierarchy’s dark passages and carrying out the processes together all the time.

In this model, during the working hours, teams do not need to titles anymore while having the career paths and plans always active. Leadership is now more important than managing other. Group roles changes at every project if needed and people start do develop their skills faster than any other previous models.

Here are some of the major collective thinking characteristics:

  • Team work and collective working
  • Limited usage of business titles
  • Minimum usage of hierarchy
  • Different roles in different projects
  • Leadership is more important than managing people
  • Learning curve is increased
  • Think big, act big
  • Everywhere is your comfort zone


to be continued…


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